Qualcomm, the developer and innovator of advanced wireless technologies
and data solutions, has acquired Xiam Technologies, an Ireland-based
pioneer of wireless content targeting solutions, for around $32 million
(16 million). Xiams My Personal Offers System (MPOS) provides
targeting and personalisation technology that accelerates discovery and
individualises the user experience by presenting relevant content
offers and advertisements to consumers. 
Xiams MPOS technology enables mobile operators and brands to make
personalised recommendations to individual consumers that are tailored
to their unique tastes and preferences, using advanced profiling
techniques. Consumers can receive personalised offers of new and
relevant content over wireless and web channels, both before and after
purchase. MPOS also leverages demographic, contextual and behavioural
profiling to enable true one-to-one mobile advertising. Coupled with
the global reach of Qualcomms ecosystem, MPOS will provide a powerful
way for operators and brands to quickly and easily target their
customers with relevant content offers and advertisements, Qualcomm
says.
Qualcomm plans to continue to offer MPOS as a standalone product
through Xiam as a wholly-owned subsidiary, as well as offering the
targeting technology as part of its core solutions and products to
present operators and brands with powerful subscriber intelligence and
personalization tools that help spur wireless data growth. 
Qualcomms acquisition of Xiam provides us with advanced content
discovery and recommendation technology that strengthens Qualcomms
services portfolio, says Andrew Gilbert, Executive Vice President of
Qualcomm and President of Qualcomm Internet Services, MediaFLO
Technologies and Qualcomm Europe. With this acquisition, we are
excited to further demonstrate our ongoing commitment to operators,
brands and consumers worldwide.
Xiam CEO Colm Healy adds:
Qualcomm and Xiam are both committed to helping operators and brands
reach their customers more effectively by providing them with the
technology to make informed and relevant content recommendations.
Qualcomms suite of solutions and products are designed to help
operators and brands deliver a wide range of content quickly and
efficiently, and the addition of MPOS will only make that process more
intuitive as consumers receive highly personalized offers attuned to
their unique interests.