Qualcomm, which develops advanced wireless technologies, products and services, is working with key mobile software providers to optimise their solutions for the companys next-generation Brew Mobile Platform (Brew MP) operating system, streamlining the process of commercialising new devices that offer a wide range of compelling software applications.
These key software components, such as Java virtual machines, device management, browsers, multimedia, instant messaging and calendar applications, will be pre-integrated with Brew MP so that developers can distribute applications to mobile device manufacturers prior to market launch of new handsets, in an effort to reduce their development time and cost. The first Brew MP handsets are expected to launch early next year.
The joint effort covers core mobile software applications and technology, ranging from custom browsers and Java programming support to solutions for mobile social networking, email and messaging, graphics engines, multimedia, standards-based device management, location-based services and font management.
Previously, pre-loaded applications and components were developed on Brew handsets, but this further development addresses the ongoing challenge of fragmentation that developers face in developing applications for high volume handsets, says Qualcomm. It enables developers to write for a single platform – across multiple models and from multiple manufacturers – and it provides significant benefit to each participating manufacturer. Many developers, manufacturers and operators are now realising the benefits through Brew Mobile Platform devices in development, the company says.
Delivering standards-based, cross-platform solutions that manage firmware, applications and devices over the air continues to be our strategy, says Yoram Salinger, CEO of Red Bend Software. The modular design of our vDirect Mobile device management software supports the modular approach of Brew MP to be optimised for all device tiers. Through this collaboration, Qualcomm and Red Bend are enabling manufacturers and operators to bring differentiated devices to market faster and more cost effectively.
Other key mobile software technology partners developing for Brew MP include: Aplix, Bitstream, Comviva, Monotype Imaging, Novarra, PDAger, PixSense, Scanbuy Inc., SEVEN Networks, Yappa and UCweb.
Brew MP is a mobile operating system platform that delivers high-end features across virtually all market tiers of handsets and mobile devices and across all 3G technologies. In addition to its integral support for Adobe Flash, the platform offers advanced device capabilities such as touchscreen, rich multimedia, window management, open platform extensibility and expanded support for native application development. 
