Quantcast Launches Free Cross-Platform Audience Tool
- Thursday, March 21st, 2013
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Quantcast has launched a free cross-platform audience measurement tool which directly measures traffic from apps, along with mobile and desktop web.
The platform provides audience breakdowns by unique visitors and number of visits, volume of installs and trends in return visits. Users can also compare statistics across mobile apps and between mobile and other platforms. Developers can showcase their app statistics by making the metrics accessible to everyone, or keep them private. 
“By directly measuring mobile app consumption, publishers and advertisers can drill down beyond app installations to learn key insights including audience loyalty and usage,” said Konrad Feldman, CEO and co-founder of Quantcast. “Measure for Apps offers free, direct audience measurement and insights across all platforms – online, mobile web and mobile apps.”
