QuickPlay Media,  which specializes in Mobile TV and video solutions, and mobile advertising firm Amobee Media Systems have teamed up to provide mobile service providers with the ability to launch ad-funded mobile video.
Through the partnership, Amobee and QuickPlay are offering a full-service mobile video advertising solution that they say attracts new users to mobile video, and unleashes new advertising revenue opportunities for providers. The joint solution also gives brands the opportunity to buy rich media mobile ad inventory. As part of the collaboration, Amobee will work with ad agencies to source the ads, as well as providing ad server capabilities and dynamic ad selection based on available user profiles and contextual information. QuickPlays OpenVideo media management platform will power streaming video, and provide dynamic, real-time video ad insertion. Together, Amobee and QuickPlay will provide comprehensive, unified reporting, including key metrics such as ads watched and the precise amount of time each ad is viewed.
As new content is made available to mobile subscribers, service providers are looking at new ways to stimulate mobile video demand, says QuickPlay Media President and CEO, Wayne Purboo This exciting partnership with Amobee is yet another example of our commitment to bring mobile video to the masses. Clearly, advertising will be a large part of the business model for mobile media, and together with Amobee, we look forward to further lowering the barrier to entry for consumers to enjoy mobile video services.      
Amobee CEO, Amobee Zohar Levkovitz, says the companys goal is to help operators build a profitable revenue stream from advertising and give their subscribers the ability to consume more for less.
By partnering with QuickPlay, we are making it even easier and quicker for operators to add rich advertising to their video services, says Levkovitz. 
The solutions first implementation was Vodafone Italys FreeVideo service, which gives Vodafone Italy 3G users free access to a wide range of high-quality, local and branded video content.