Quno Launches Train Station Games

Quno.com, a web-based rail search and booking service due to launch later this year, is launching the UK’s first location-based mobile games at major UK rail stations. The games have been developed in partnership with SCVNGR (Scavenger), a popular US mobile social gaming platform that rewards users with points for going places and performing challenges.

Quno says its approach is fundamentally different to other rail ticketing websites. It says it will provide consumers with the latest technology, tools and resources to make rail search and booking simpler. The company says its endorsement and adoption of social gaming and mobile platforms reflects its focus on engaging with customers, using a broad spectrum of communication channels and providing consumers with an enjoyable experience.

The Quno Challenge offers rail passengers the opportunity to participate in challenges at each station, competing against other players for badges and rewards. The game will be available at London Waterloo, Paddington, Liverpool Street and Euston; Bristol Temple Meads, Birmingham New Street, Manchester Piccadilly and Edinburgh.

To play, rail passengers first download the Quno Challenge application onto their iPhone or Android phone. Once players are physically present at a participating railway station and have ‘checked in’ at the location, Quno challenges, such as snapping a photo of a landmark or thinking up a rhyme, can be accessed via the ‘Treks’ tab.

“Interacting with rail travellers at rail stations will enable us to better understand their needs while providing some light-hearted entertainment,” says Quno.com managing director, Jeremy Acklam. “At Quno we understand that customers want us to deliver the latest technology to make their online rail search and booking simpler. With SCVNGR we have extended this into mobile games, delivering them direct to rail travellers.”

There’s more information here.