Rakuten Marketing grows operations in APAC, as Amazon launches Prime Now in Singapore

Rakuten FC BarcelonaJapanese eCommerce firm Rakuten Marketing is looking to expand its Asia Pacific business by growing its operations in Singapore.

The company hopes to use Singapore to boost its key focuses in transparency, technology investment and global reach – as it aims to differentiate itself from major eCommerce players like Amazon in the region.

“Rakuten Marketing has been operating in Singapore for a few years now, with a focus on helping our global clients expand their reach into the lucrative Asia-Pacific market,” Anthony Capano, Asia Pacific managing director for Rakuten Marketing, told The Drum. “When speaking with our global clients, many of them have operations in Singapore which made it a natural fit for Rakuten Marketing. Our expansion in Singapore reflects the investment we are making in the region. We have a multilingual team in our Singapore office which means we are better equipped to facilitate growth for our clients throughout Asia. The global presence of Rakuten Marketing also means we can help local brands expand their reach into new markets, whether this be the US, UK, Australia, Japan or Brazil.”

The decision from Rakuten Marketing to grow in Singapore comes as Amazon announced the launch of its Prime Now service in the Southeast Asian nation – its first foray into the region.

Amazon’s move means Prime customers in Singapore can now get free two-hour delivery on items across its shopping platform.

“We are excited to introduce the busy people in Singapore to this convenient, ultra-fast delivery solution to get more time back to do the things they love,” said Aarif Nakhooda, Asia-Pacific director of Prime Now.