Rave Review for Vodafone live!

A report by Strategy Analytics has rated Vodafone UKs live! mobile portal experience as a leader in the UK market, having achieved a four star rating in its User Evaluations report. The test reviewed usability, click rates, download speeds, clarity of content, and how straightforward it is for customers to purchase content for a mixture of categories from Mobile TV and music through to news and content download.
The report, entitled UK Mobile Portals: One Click Access and Simple Layout Enhance Experience, authored by Paul Brown, commended Vodafone UK for the one press access to the portal, which resulted in lower click counts when navigating Vodafone live! content and services. Vodafone live! was the only portal to achieve a five star rating in the test for two categories – portal discovery and news and information.
We are very proud to have achieved such a high score in an independent study, says Vodafone UK Head of Content, Al Russell. We have constantly worked hard on developing Vodafone live! since its launch in 2003, to make it even more user friendly and capable of offering a wide range of services. This is testament to our efforts to make content accessible and easy to buy and use for every customer every day.