re:route App Rewards Eco-friendly Travel in London

Recyclebank, which rewards citizens for eco-friendly behaviour, has launched its first mobile app. The app, re:route, is for iOS devices, and is supported by Transport for London (TfL). It aims to encourage people to walk and cycle more in London, with exclusive offers for members signed up to the app.

Members can collect points for every journey made, and these can then be redeemed against a wide range of offers and discounts from Recyclebank partners, including Marks & Spencer, Planet Organic, Champneys.

As well as helping to reduce congestion on the roads and public transport in London, re:route aims to become part of Londoners’ daily routine to help encourage a healthier, more sustainable lifestyle. To aid this, alongside the rewards, re:route also alerts people to the number of calories that they have burnt, and the amount of CO2 they have saved for each journey.

After downloading the app and signing up for a free Recyclebank account, users enter their journey into re:route, and see different travel options, including walking, cycling with their own bike or with the Barclays Cycle Hire bikes, and travelling by public transport.

After arriving at the destination, users earn five Recyclebank points, and are shown the number of calories they have burned and how much CO2 they’ve saved by taking the alternative modes of transport. Members can check out the different rewards available directly on re:route, or by visiting the Recyclebank website, where they can redeem their points for exclusive rewards.

Members can also connect and sign-in with Facebook, and then share walking and cycling journeys with friends instantly; check the number of bikes and spaces available at Barclays Cycle Hire docking stations before making their route decision; see updated local weather forecasts to help inform their route decision; and save regular journeys.

“We’re excited to launch re:route with support from TfL,” says Recyclebank CEO, Jonathan K. Hsu. “For generations, cities have developed a myriad of solutions for the many physical aspects of urban living: architecture, transportation, water, utilities and public spaces. What’s exciting about a next generation city like London is that they are forward looking, seeking ideas to help connect the space between physical and digital infrastructure, and increasingly focused on the use of information and technology to create smarter, cleaner and better cities to live.”

re:route takes the digital assets that already exist for London’s transport network to create a digital platform that aims to deepens and broaden user engagement, while helping London achieve sustainability goals through the development of smarter infrastructure.

Ben Plowden, director of planning at TfL Surface Transport, says that TfL is supporting re:route because it supports the organisation’s wider efforts to encourage more people to consider cycling and walking as quick and convenient ways of getting around the city. “More people cycling and walking will help to reduce congestion on our roads and on our busy public transport network,” says Plowden. “An initiative like re:route is a great way to help TfL achieve these goals. We’re particularly excited about the potential for this app to motivate people to cycle and walk during the London 2012 Games, when London’s roads and public transport network will be at their busiest.”

The app is being promoted via a press, poster, online and DM campaign, executed by Initials Marketing.