NewspaperDirect, which specialises in multichannel newspaper and magazine content distribution and monetization, has launched iPhone and BlackBerry versions of its PressReaderapplication.
The move significantly expands the audience of full-content newspapers and magazines for NewspaperDirect's publishing partners, and enables iPhone and Blackberry owners to download their favourite daily read from a selection of more than 1,300 newspapers and magazines available on PressDisplay.com. Both apps are free, and are available for download from Apple's App Store and RIM's BlackBerry App World.
PressReader presents publications as full-content digital replicas in their original layout. Every article, advertisement, crossword puzzle and cartoon is presented in its original context in the paper, with the ability to instantly zoom in on any element. PressReader offers rich-graphics or text-only viewing options, an interactive table of contents, cross-title searching, sharing of articles, and live, clickable elements such as URLs, telephone numbers, email addresses and hyperlinks to other articles.
PressReader has been optimized for both iPhone and Blackberry, enabling users to flip through pages just as they would browse a real newspaper, and then zoom in to view any article or photograph.
PressDisplay.com subscribers can download any of the growing list of international and national titles available with their PressDisplay.com account, wherever they are. These include The Washington Post, New York Post, The Guardian, International Herald Tribune, and The Australian.