As you may be aware, last night we held the Awards Ceremony for the 2011 Effective Mobile Marketing Awards, headline-sponsored by Upstream, last night, and a real raucous evening it was too. Trying to present the Awards, I felt like I’d take a wrong turning and stumbled into a football match. But I guess that’s what happens when you get 250 people together in a room, tell them to eat, drink and be merry, and throw in the added twist of the possibility of them winning an Award that will potentially help them win a lot of new business.

As the guests left the event, we gave them a specially-produced mini-magazine showcasing the Winners, Highly Commendeds, and the finalists, and this 16-page edition is now available to read online here.

Later on this afternoon, we’ll have a link to more than 100 photos from the event on our Flickr site. In the meantime, we congratulate all the winners, and we commiserate with all those who didn’t win, but as we said last night, making the final was a considerable achievement in itself, given the standard of this year’s entries.

David Murphy
Editor