Read Our Latest Issue Online Now

Issue 24The latest edition of our print magazine is out this week, just in time for Dmexco. You can pick up the magazine at the event, or sign up for a subscription – but if you cant wait that long, you can also read it online.

Its a great issue, with articles on everything from Pokémon Go to the upcoming US election.

Tim Maytom investigates how Hillary Clinton and Donald Trump are using everything from social media to bespoke apps to reach voters, building on the successes of Obamas landmark digital campaign in 2008. Staying political, weve also got a look at what Brexit means for EU data protection laws in the UK, from the DMAs Rachel Aldighieri.

Elsewhere, Alex Spencer looks at how museums are adopting mobile technology to reach a new younger audience, and to make themselves more accessible to disabled visitors. Theres also a comparison of the biggest music streaming services on the market, and a feature on how comic books went from the printed page to mobile-first digital services.

Our cover star for this issue is Tabmo, and theres an interview with Renaud Biet on how programmatic and creative can work together, plus pieces on SAP Mobile Services, Barclays, Fyber, Voluum, Tealium, YouAppi, Adsquare and BidSwitch.

The digital edition is embedded below, or you can read it on Issuu here.