Read Our #MMLive Interview with SAP

In advance of Mobile Marketing Live on 3 October, weve been interviewing some of the speakers live on Twitter on the #mmliveglobal hashtag.

In the virtual hot seat yesterday we had Diarmiud Malon, global lead for mobile marketing programs at SAP, chatting about Big Data and what it means for both mobile operators and consumers.

Watch the site for details of upcoming Twitter interviews. And if you want to attend the event and hear from SAP alongside the likes of Tesco, Unilever, Google and Barclays, were offering a 50 per cent discount until the end of the week – just book here and enter the code “MML50” at checkout.