The September 2019 edition of Mobile Marketing is now available to view online. You can view the issue here.
In it, we talk to Bandsintown managing partner Fabrice Sergent about the part that mobile plays in building engagement between bands and their fans.
We also talk to Ollie Deane, director of commercial digital at media giant Global about digital audio’s golden era. And in our cover interview, Adjust co-founders Christian Henschel and Paul H. Muller talk about the work they are doing in the never-ending fight against fraud.
We also look at the evolution of influencer marketing and take a deep dive into the wonderful world of programmatic.
You want more? OK, we have SAP Digital Interconnect on CPaaS (Communication Platform as a Service; AdColony on mobile video; Kumulos on 5G and the Internet of Things; Teavaro on the ICO’s recent report on ad tech; and Mobvista on the maturing of the mobile marketing industry.
You can read the issue here. Enjoy!