Digital magazine and newspaper subscription app Readly has partnered with grocery multiple, Lidl, to offer Lidl customers a free, two-month subscription to its portfolio of titles. The partnership sees Readly giving Lidl Plus rewards app customers the offer of two months free reading, followed by 15 per cent off its monthly subscription for six months. The Lidl partnership is live across several of Readly’s European markets, and offers Lidl Plus customers access to Readly’s portfolio of 6,300 digital magazines and newspapers. To sign up for the offer, Lidl Plus customers should visit the dedicated Readly page on the Lidl Plus Rewards App.

“We are delighted to partner with Lidl to offer its customers the opportunity to experience digital reading with our leading app,” said Readly Chief Marketing Officer, Marie-Sophie von Bibra. “The grocery sector is taking important steps in digitising the way of shopping, as well as their product offerings, which for us offers an exciting different way of attracting new users to our platform. We know from our data that customers appreciate being introduced to digital offers through brands they trust and have shopped with for a long time, and Lidl has that strong brand trust and large, loyal customer base.”

Readly’s partnership portfolio includes high profile UK and global brands across the travel, retail and finance sectors, including Barclays, Diet Coke, Samsung, Three, TUI and many others.

Lidl has more than 341,000 employees globally, and currently operates approximately 11,550 stores and more than 200 warehouses and distribution centres in 30 countries.