Real Madrid Fantasy Manager 2011 Launches for iPhone and Facebook

Real Madrid Football Club has launched Real Madrid Fantasy Manager 2011, a fantasy football game for Facebook and the iPhone.

The game enables football fans assume the role of the manager of the team. Players can interact with other players, compare their results with those of their friends and prove that they are the ideal candidate to manage Real Madrid CF. For that, they will need to create a virtual team of players, train them and prepare them for each weeks match. They will also be able to sign players, get involved in ticket sales and more.

Players will progress in the game by buying and using a variety of virtual assets that will enable them to improve the teams performance, as well as the management of the club. There are prizes on offer for the inners, including the chance to meet some of the team in person.

The game is designed to enable players to play via Facebook or the iPhone from a single account, so a player can start playing on the phone on the way home from work, then carry on via their PC when they get there.

Real Madrid will take advantage of its international fan base on Facebook, which currently amounts to 4.5m users, and the 150,000 downloads of its MyMadrid iPhone app, to promote the game.The game has been developed by Spanish firm, From The Bench, which has a lot of experience in the interactive and social sports games arena.

“Facebook is one of the fastest growing social platforms of international renown,” says Pedro Duarte, mobile business manager at real Madrid. “We have been working with them for over three years now in what has proved to be a very fruitful association. The club has been experimenting with several communication, marketing and business strategies and we feel that the time has come to fully immerse ourselves into the social gaming field.”