Real Techniques to launch 2024 brand awareness campaign

Real Techniques has partnered with creative agency, Live & Breathe, to launch its 2024 brand awareness campaign.

The campaign, which launches next month, is targeted at make-up users aged 18-34 and aims to show its audience that the tools they use are just as important as the products they apply.


Subscribe to Mobile Marketing Magazine

Click here to get the latest marketing news free in your inbox every Thursday


The campaign features a multi-media campaign across TikTok, Instagram, YouTube and OOH.

Real Techniques parent company PPI Beauty, International Marketing Manager, Emily Hudson said: “We are so excited to work with Live and Breathe on our Brand Campaign for 2024.

“As market leaders, we are committed to bringing innovation to our consumers in line with upcoming trends, focused on the beauty-obsessed and relevant conversations within that community.”

She added: “We are confident that this concept will come through in the campaign, and look forward to seeing the results.”

Live & Breathe Managing Director Nick Gray continued: “Our aim is to assist Real Techniques on its journey to becoming a beacon of innovation and quality, reshaping the consumer mindset.

“In a market where lower quality make-up tools are winning shoppers through low prices, we see a tremendous opportunity to utilise Real Techniques’ reputation for creating great quality products.”

He concluded: “By highlighting the significance of make-up tools to match the eminence of make-up products, we are committed to consolidating Real Techniques as market leaders and building on its existing successes to reach new heights.”