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#ReclaimSocial movement encourages charities to flood social media with positivity

Tyrone Stewart


Charities around the world are today being encouraged to #ReclaimSocial and spread positivity online by highlighting the way they use social media to make a difference, nominate their heroes, thank those involved with their charities, and share the impact of their work from the last year.

The yearly viral campaign, now in its fourth year, has previously seen involvement from the likes of Miranda Hart, Rob Delaney, and feminist journalist Mona Eltahawy, as well as charities including WWF UK, Samaritans, Macmillan Cancer Support, Royal National Lifeboat Institution (RNLI), The Big Give, Giving Tuesday, and the American Foundation for Suicide Prevention.

“Given challenges are greater today than ever, digital communications and social media play a vital role in enabling impactful organisations to tell their stories, allowing themselves to be heard and to connect with their audiences. This is especially important for charities who are championing the most important causes,” said Vinay Nair, CEO & Co-founder of Lightful, the tech-for-social-good company which launched the campaign back in 2018.

“#ReclaimSocial creates a positive space amongst the social media noise, which this year has ebbed towards negativity more often than not. By providing this opportunity for organisations, charities and individuals to come together online to share their stories of positivity, it continues to showcase on how much good is out there and should be seen as a reminder of how social media can be used for good.”

This year’s #ReclaimSocial will be kicked off with a webinar hosted by Seyi Akiwowo at 3pm GMT today (5 February). Akiwowo is the Founder of Glitch, a UK charity campaigning to end online abuse and champion digital citizenship.