Record Mobile Volume for Affiliate Window, But Conversion at a Low

Mobile devices accounted for 19.8 per cent of traffic on Affiliate Windows network in August, and provided the highest volume of clicks seen so far this year. Smartphones alone made up 12.1 per cent of traffic on the network.

22.3 per cent of sales came from mobile during the month, but only 8.4 per cent came from handsets – a slight drop from July. Nevertheless, Affiliate Window recorded more sales through the iPhone in August than the whole of Q1, 2012.

Conversion rates on mobile also dropped, hitting 2.9 per cent – the first time this figure has fallen below the three per cent mark this year. Its worth noting, however, that desktop conversion rates also dropped during August.