ACHICA, the online boutique offering luxury home and garden brands at discounted prices,  has launched its first iPhone and iPad apps, in partnership Red Ant.

The apps were developed in response to customer demand; ACHICA says that mobile visits to its website are up 124 per cent year-on-year and that half of all its web traffic now comes from mobile devices – 20 per cent from tablets, 30 per cent from smartphones.

ACHICA has a team of buyers searching every day for luxury brands looking to hold ‘discreet’ sales. Each promotion on the site opens at 6.30am, usually only lasting two or three days. Members can sign up free of charge in order to receive a daily selection of offers. Using the app, ACHICA customers can receive sales alerts, access their ACHICA account details, and pay for goods using PayPal.

“ACHICA’s products are targeted at an audience that is looking for luxury brands at good prices. Having experienced a boom in the number of customers viewing and purchasing on our website through mobile devices, it was important for us to invest in mobile as a key platform for the brand’s digital strategy,” said ACHICA co-founder, Will Cooper. “We know from Ofcom’s 2012 statistics that those belonging to the AB social group are more likely to use smartphones, while YouGov found that two thirds of tablet owners are AB1 – this meant creating mobile solutions for our target audience was a no brainer. We chose to work with Red Ant in order to ensure we were creating a technically and creatively first-class app, providing consumers with the best experience possible.”