Red Bee Media has won a contract to repurpose Endemol UKs content for new platforms through its Digital Hive technology. Content will be ingested once into Digital Hive and then can be easily repurposed for any platform, including mobile, the web, or tomorrows latest gadget.
Initially, Red Bee Media will digitise around 500 hours of Endemol UKs archive. Metadata will be created for each show and stored digitally with the programmes. It will then be stored in Broadcast Centre in West London ready to be transcoded for any platform.   
Red Bee Media has created an online portal for Endemol UK so that it can edit metadata and stay in control of its content. The portal will also enable Endemol UK to view any of its programmes in Digital Hive as browse copies on PCs. This will help it to easily put together content bundles as it does deals with platform owners.
There is lots of content out there sitting on tapes in archives rather than being watched and making money, says Red Bee Media Head of Digital Media, Lucy Amortegui,. Digital Hive makes it easy to make content available all over the world on broadband, IPTV and mobile TV services.