Red Bend Hits 750m Landmark

Red Bend Software, which specialises in Mobile Software Management (MSM), has revealed that in the first quarter of 2010, its vRapid Mobile and vDirect Mobile software products were embedded in 70m mobile phones and connected devices, bringing the company’s total shipments to 750m. In Q1, almost one in four mobile handsets was Red Bend-enabled, making it the company’s strongest quarter for deploying its mobile software management solutions.

In Q1 2010, 65 new Red Bend-enabled device models shipped worldwide, bringing the total to 585. The company says that 10 per cent of Red Bend-enabled models are now wirelessly connected devices, including machine-to-machine (M2M) modules, USB modems and netbooks. Red Bend also has a 64 per cent share of the firmware-over-the-air (FOTA) updating market, according to Ovum, and a 70 per cent share of the M2M (machine-to-machine) modules market. Red Bend also grew its number of licensees in the quarter to 59, with the addition of two new device makers in Asia.