Red Circle Launches in Oz

Mobile media content provider Red Circle has launched an Australian operation as part of a plan to increase its global footprint. The company is best known in Europe for a number of youth brands, including, TXT UK, Mobile Diva and Zing Club.
The companys Australian offering, branded Oztones, includes ringtones, wallpapers, videos, animations and games, targeted at young mobile consumers in the 18-35 age group.
Since the launch, we have found that Australian tastes are remarkably similar to the UK says Red Circle Chief Operations Officer Cathal Fay. However, our analytic approach to marketing will enable us to identify the subtle differences in Australian customer behaviour and cater for those niche requirements.
Oztonez is available on Australian networks Optus, Telstra and Vodafone, all of which enable billing of content by premium SMS.