Red Dwarf Goes Mobile

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Fans of the international, award winning, cult sci-fi comedy series
Red Dwarf, will soon be able to watch exclusively-created mobisodes
of the show on their mobile phone via Pitch,
the international mobile entertainment company. Animated episodes made
up from classic moments in the show, which has just been named Top
Science Fiction and Fantasy Show of all time by the Radio Times, will
be available from tomorrow on a weekly basis. Pitch Entertainment
has created amazing, ground breaking technology that gives our fans the
chance to access and enjoy Red Dwarf whilst on the move, says Charles
Armitage, Chief Executive of Noel Gay Entertainment Group, which makes
Red Dwarf. The weekly animated mobisodes, the social networking
functionality and the exclusive content will enhance the Red Dwarf
experience for everyone.”
Pitch is available to mobile users in 13
territories, as far-flung as Malaysia and Singapore, as well as across
Europe, with plans to launch a new territory every month over the next
year. Red Dwarf is now approaching its 20th anniversary as an
international success story, seen in over 35 countries, with DVD sales
approaching 4 million units.
Pitch Chief Executive Martin Bowley adds:
Red
Dwarf is iconic, with millions of die-hard fans across the world.
Combining such comic genius with the latest in mobile entertainment
technology creates an exciting and dynamic environment that will move
the cult of Red Dwarf into another dimension. Established fans can
access new episodes, interact with each other and share their passions
for Red Dwarf, whilst a new generation of fans will also be able to
discover Red Dwarf for the first time. This is the future of
entertainment.”
For 3 a week, subscribers will receive a brand new
Red Dwarf animated mobisode and access to a virtual social network,
where they can chat, upload and rate their pictures and  videos.
Subscribers can also choose six enhanced mobile features for their
phone each week, including specially created Red Dwarf ringtones,
wallpapers, screensavers and videos.
Subscribers can receive the
brand new Red Dwarf mobisode each week by visiting www.red-dwarf.mobi
on their handset, or by texting RD1 to 87000.

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