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Red Nose Day Badges Get Augmented with Harry Hill and Taggar

Alex Spencer

Harry HillComic Relief has partnered with social AR platform Taggar to add interactivity to the pin badges sold ahead of this year's Red Nose Day.

When viewed through the Taggar app, the badges will transform into the disembodied head of comedian Harry Hill. The content will change on a daily basis, with Hill introducing a classic clip from Comic Relief's archives.

It's possible to donate to the charity in-app, with a single-click SMS donation. This can be done directly or through the app's 'make your face funny for money' feature. Users can take a selfie, decorate it with virtual props and accessories and then share them online with a £1 donation.