Reddit has teamed up with Sprinklr, a customer experience management platform for enterprises, to give brands access to its data, send and receive private messages, and publish to any subreddit from within Sprinklr’s platform.

Through the partnership, brands can engage directly with Reddit users from the Sprinklr platform, and access both real-time and historical Reddit data.

“As home to the most diverse and authentic conversations on the internet, Reddit is a trove of consumer insights and an increasingly valuable component of any brand’s social and engagement strategy,” said Alex Riccomini, director of business development and media partnerships at Reddit. “We’re excited to partner with Sprinklr to offer their users access to business-impacting monitoring, tracking and engagement functionality for the Reddit community.”

Sprinklr users will be able to analyse top-specific pages for actionable insights into customer care issues, and participate in relevant conversation through the Reddit integration. Data available in the integration includes insights into trends, audience reactions, and key topics from across Reddit. This can be used to personalise marketing by anticipating how audiences will react to advertising campaigns.

“This integration takes a process that was previously time consuming and siloed – accessing Reddit data, sending Reddit messages and publishing to subreddits – and simplifies it so companies can centralise customer engagements across social media channels on one platform,” said Elizabeth Closmore, VP of product evangelism and partnerships at Sprinklr. “We’re looking forward to supporting Reddit as it increasingly becomes an invaluable channel for brands to reach, engage and listen to their customers.”