Reddit is preparing to launch native promoted posts for its mobile apps as it looks to help advertisers reach Redditors on the platform they use the most.
These native ads will have all the characteristics of a standard paid post, with users able to upvote, downvote, and comment on them, reports Marketing Land. Although, brands do have the option to turn off the interactions.
Advertisers will be able to target based on user interest, subreddit, location, device, and time of days.
According to the company, its 330m monthly active users access the site 41 per cent of the time, while logged-in app users spend 30 per cent more time than those on desktop each day and 80 per cent of app users don’t access Reddit via desktop al all.
To capitalise on this, Reddit will begin rolling out native promoted post for iOS on Monday 19 March, while the ad format will arrive to Android ‘in the coming weeks’.