Reebok has finally made it to the table with a fitness app but it seems to be a case of too little too late.

The Reebok Fitness app provides you with a personal training plan, rather than a being tool to directly measure exercise. After selecting how long you want the plan to go on for, it asks you to select your sports and sends you a seven-day exercise plan.

This addresses some of the issues with its obvious rival, Nike Fuel+, which measures movement via the accelerometer (and mystical Nike Fuel units) so can’t be used for activities like yoga. But users can only choose between five exercise categories – walking, running, dance, yoga and weight training. On presentation of the exercise plan, it also assumes that youre going to the gym. Which Im not. Neither Reebok or Nike provides for cyclists – an audience only set to increase in the UK after thenear £1bn investment pledged by London Mayor Boris Johnson.

Both frankly pale in comparison to My Fitness Pal – a hit app in our office which enables users to keep a pretty accurate food and exercise diary – letting you set a weight goal on day one, adding any exercise done or food consumed, whether that’s scanning a barcode or adding your recipe to the database. Although it neither plans the exercise for you, or measures as you go, it uses the good old fashioned calories in/calories out idea.

But I am only on day one of Reeboks six-week challenge, and even though I havent yet left my chair, it has given me a pretty encouraging: ‘Keep it up. You’re doing great.’

Wish I could say the same.