Regent Street App is Gifting Shoppers this Christmas
- Monday, December 5th, 2016
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Throughout December, London shopping destination Regent Street is giving away prizes to people that download its app – as part of its ‘Spirit of Christmas’ campaign.
Running from 1 December until 24 December, on select days, anyone who downloads the Regent Street app, powered by AutoGraph, will be prompted to open an in-app advent calendar door to view the gift of the day and then enter their details for a chance to win.
Winners will be chosen at random and notified 48 hours after all entries are tallied. 
The promotion is running alongside similar on-street activity, where shoppers visiting Regent Street can be selected at any point during the day to receive a surprise gift from the street’s stores, restaurants and salons.
Regent Street intends for ‘the combination of both physical and digital activity’ to enable it to provide an interactive component and elevate the reach of the campaign.
