Relay Station Aims to Boost Soccer Crowds

Voice broadcasting company Relay Station has revealed that Steve Bruce, manager of Wigan Athletic football club, will use its technology to communicate with 10,000 season ticket holders this week on their mobiles and landlines and ask them to be sure to attend the home FA Cup clash with Chelsea on 26 January.
Wigan Athletic is a regular user of Relay Stations voice broadcasting technology. In December, Bruce used the technology to call nearly 3,000 supporters to promote half-season ticket sales. According to Relay Station, the response was overwhelming, with ticket lines jammed by the response.
Relay Station says that voice broadcasting is one of the most effective means for clubs to interact and engage with fans. It adds that the technology is a proven generator of revenue streams for many Premiership and Championship clubs including Blackburn Rovers, Manchester City, Middlesbrough, Aston Villa, Newcastle, Coventry and Stoke City.
All that clubs need do to benefit from Relay Stations technology is to record a message from the manager or player as an MP3 file, copy the telephone numbers of fans from a database to a spreadsheet, and send both to Relay Station with instructions on when to broadcast.
The personalised message is sent to the mobiles or landlines of all fans simultaneously (or spread out over a number of hours to avoid overloading ticket office staff) and they have the option to opt out from future broadcasts if they do not wish to receive personalised messages from their club.
Wigans FA Cup tie with depleted Chelsea promises to be one of the highlights of our season and the team needs as many fans as possible at the JJB Stadium to spur them on and get a result, says Wigan Sales Director, Antony Clark. Relay Stations voice broadcasting technology will enable Steve Bruce to get that personal message out to season ticket holders in a most effective way.

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