Leading Indian telco Reliance Communications, has deployed Flytxts Neon mobile marketing software platform on its network. Neon features a sophisticated mobile CRM database and all the mobile applications required to conduct large-scale mobile customer engagement programs.
With Flytxt Neon in place Reliance Communications will be able to leverage its existing business data and boost voice and VAS revenues through intelligent mobile marketing.
Reliance Communications is a heavy user of mobile marketing and advertising, both for its own products, and for other companies. More than 50 well known brands in a number of market sectors, including FMCG, Finance, and Automotive, have benefitted from mobile marketing solutions on the Reliance network. Reliance has also won many awards for these initiatives, including the Cannes Lion in 2006, a Mobile Marketing Association Award in 2007, and a TM Forum Excellence Award in 2008.
Implementation of Neon System will give us a competitive edge in stimulating brand awareness and driving sales by reaching out to millions of customers in a cost effective manner through targeting, says Reliance Communications Head of VAS Business & Marketing, Krishna Durbha.