Grooming products firm Remington, and enterprise software developer Kadro Solutions, have announced the release of the i-LIGHT Pro app for the iPhone, iPad and Android handsets. The app is being released in conjunction with the US release of Remington’s i-LIGHT Pro Intense Pulsed Light Hair Removal System. This is an FDA-cleared (Food and Drug Adminstration), light-based system, designed to provide professional hair removal results at home.
The accompanying app is designed to deliver an enhanced product purchase and ongoing user experience. It enables users to track and manage treatments, join the Auto Delivery Program, buy the i-LIGHT Pro and additional cartridges, and review product information, all from their mobile device. In addition,using the mobile Tone Matcher, potential buyers can review sample skin tones to determine if the i-LIGHT Pro is an appropriate hair removal system for their skin color.
“As we released the i-LIGHT Pro in the US, it was important to consider how mobile technology would be a powerful tool for our consumers not only in the initial purchase, but also in its ongoing use,” says Remingotn eCommerce manager, Ryan Koechel. “Remington is pleased to have a mobile software partner in Kadro. The Kadro Mobile solution has helped us create an engaging mobile consumer experience, and their team delivered a high level of technical expertise to help us execute on the brand vision for i-LIGHT Pro.”