ReplaceAds Launches Mobile Ad Network

ReplaceAds, which operates a network offering audio, video, and display ad inventory in the Internet radio sector, has launched a mobile advertising platform. With over 2,000 radio stations available on iPhone, iPod touch, BlackBerry, Android, and other handsets, ReplaceAds generates more than 250 million mobile advertising impressions per month (source: comScore). These impressions can filled with video, audio, or display ads on Smartphones, or standard banner, text, SMS or MMS ads on feature phones.
Mobile audio and video streaming is growing at a phenomenal rate, says John Williams, CEO and Founder of ReplaceAds parent company Jetcast. Our new mobile monetization platform allows broadcasters to quickly grow their mobile revenues and for advertisers to easily and cost effectively reach our affluent, and highly engaged mobile audience.”
Jetcast notes that with mobile streaming hitting an all time high, more people today are listening to radio via their iPhone, BlackBerry or Android Smartphones than ever before. Bridge Ratings projects that the mobile phone radio audience will reach 40 million by 2015.
Stations with mobile streaming applications can join the ReplaceAds network and start earning advertising revenue immediately with little or no integration necessary. Advertisers interested in reaching the ReplaceAds mobile audience should head for the ReplaceAds website.