Reply has launched Hi Shop, a proximity marketing mCommerce app which enables companies to receive location-relevant marketing information to consumers smartphones. Users can buy products through the app, and store QR codes and virtual versions of loyalty cards in a mobile wallet.
Hi Shop is integrated with Replys Hi Credits remote mobile payments solution, which includes NFC compatibility.
“Thanks to its flexibility and ease of implementation, Hi Shop can be used in many different scenarios,” says Reply executive partner Marco Cusinato. “These include sales point, large-scale retailers, tourist and cultural heritage info-marketing, plus a wealth of B2C communication applications. The key thing is that Hi Shop directs communication only to those in a specific area, sending personalised messages in different languages, discount coupons and loyalty points.” 
You can see a video of Hi Shop in action below.
