Report Analyses Impact of Downturn on Mobile Music

Juniper Research has published its report, Mobile Music: Videos, Streamed, Full Tracks, Ringbacks, Ringtones & Downturn Analysis 2009-2013 (Fifth Edition), which looks at the mobile music market, offering strategic analysis and market breakdown across each of the key market segments, and assessing the impact of the current and future global economic downturn, with forecasts across eight key global regions until 2013.
These include mobile music user numbers; mobile music service downloads (average and total number); the price paid for mobile music service (average and total); mobile music revenues & ARPU; and mobile music advertising revenues (scenario-based).
The report examines: 

  • What strategies should operators, vendors and aggregators employ to maximise their respective returns in the mobile music sector?
  • What are the prospects for the rental music market?
  • Are there further opportunities for growth in the ringtone market?
  • To what extent are current music content retail prices sustainable?
  • What impact has 3G had on the mobile music market?
  • What are the major hurdles to greater adoption of mobile music?
  • How has the mobile music value chain developed?
  • Who are the major players in the mobile music market?

With 70 forecast charts and tables, the report includes an analysis of the collapse of the ringtone market and detailed discussion of the various music delivery business models. It also profiles key players within the mobile music services market, including major record labels, operators, aggregators, handset vendors and applications providers. The report also considers the impact the iPhone has had on the market, as well as the various billing models for mobile music services and a number of strategic recommendations for network operators and vendors.
The report costs 1,750 for a single-user PDF or hardback copy, 2,500 for a 2-5 user PDF licence; or 3,750 for an enterprise-wide PDF licence.
Theres more information here. A brochure here. And a free Whitepaper here.

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