Report Analyses Mobile Data Strategies

Analyst Portio Research has released its report: Strategies for Creating End-User Demand for Mobile Data Services. With mobile operators worldwide facing increasing pressure on profitability, revenues from data services are becoming increasingly important, says Portio. Voice revenues continue to fall, growth has slowed in mature markets, and the long-awaited launch of 3G services has failed to save ARPU figures from their slow decline.
Over the last three or four years, mobile network operators have been focusing much of their attention on driving the all-important data-as-a-percentage-of-revenue metric. In highly competitive markets, voice revenues are being squeezed harder than ever, churn is a constant problem and most operators are pushing non-voice service revenues as the saviour of ARPU.
The report looks in-depth at a range of non-voice services, in order to understand the strategies employed by those mobile operators leading the field in each major non-voice service category. The study looks at best-of-breed non-voice services around the globe and identifies areas of best practice in driving higher usage from mobile data services.
Subjects covered include mobile portals, mobile music downloads, mobile video downloads (and uploads), ringback tones, mobile commerce, mobile games, mobile video calling, SMS and MMS, plus a section looking at Web 2.0.
The report looks at market conditions across a range of country markets in Asia, Europe and the Americas, with industry-leading examples taken from Japan, the UK, the US, South Korea, China, India, the Philippines, Malaysia, Norway and France. It outlines the strategies operators have employed to become industry leaders, how services have been best adapted to suit local market conditions and how applications and services have been marketed to best effect. The report also contains recommendations for mobile operators, applications developers and handset vendors, to help them formulate winning strategies for mobile services and applications.
The report is available now as a 160-page PDF document for 1,495 (+VAT) for a 1-5-user licence, 1,995 for a small or medium size company licence, or 2,995 for a large corporate, unlimited licence Theres more information on the report, including a brochure and detailed Table Of Contents here.