Report Analyses Prospects for Location-based Services
- Thursday, February 25th, 2010
- Share this article:
Juniper Research has released its report, Mobile Location Based Services: Applications, Forecasts & Opportunities 2009-2014. The report provides global market forecasts for location-enabled apps sold through app stores and other channels, mobile location-based services (MLBS), encompassing off-board apps and browser apps, and mobile advertising revenues attributable to each of the above.
The report examines the structure of the market for MLBS and location-enabled apps in terms of the key drivers, constraints and players. A detailed analysis is included of each of the following application types: Local Search & Information; Community; Navigation; Tracking; Other Consumer MLBS/Apps; and Business Productivity, with each sector analysed by region, channel and type of revenue.
The report looks at how advances in Smartphone technology have impacted the growth of location-based services. It also considers which will be the main revenue streams for MLBS; in which markets MLBS will be most successful; what the likely scale of advertising expenditure on MLBS will be over the next five years; and how the MLBS value chain is developing and who the main players are?
Theres more information, incuding pricing details, here.