EMMAs

Report Examines Mobile Search Prospects

David Murphy

Juniper Research has released its report, Mobile Search & Discovery: Opportunities & Markets, 2008-2013 which looks at the prospects for mobile search applications and services; forecasting mobile search and associated mobile advertising and data revenues across eight key geographical regions up until 2013.
The 190-page study analyses more than 15 major players, providing a qualitative detailed outlook from key executives in the industry, including strategies from market leading companies such as Google and Yahoo! In addition, the report examines the changes that are underway in the mobile search market, with the emergence of off-portal and on-device search, exploring the key drivers for the growth of mobile advertising.
The report defines five categories of mobile search, including general web search; on-device search; local search; on-portal content search; and off-portal content search. Market development forecasts for each category include number of users, number of searches, cost-per-click-through and total number of searches that are ad-supported. It further concentrates on how these developments, along with ad-supported revenues within mobile search, are likely to impact upon the growth of the mobile advertising sector.
The report examines the current and future size of the mobile search market; the key drivers for mobile search adoption; the strategies of Google and Yahoo! within the mobile environment; the major players in mobile search; and the regions in which mobile search usage is likely to be highest.
The report costs 1,490 for a hardback copy; 1,990 for a multi-user licence; or 2,990 for an enterprise-wide licence.
You can get more details here. And a free Whitepaper here.

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