UK-based social mobile consultancy Kisky Netmedia has published a report, The Amazing iPhone, which detailed the opportunity the iPhone platform offers to businesses. The report was commissioned by Liverpool John Moores Universitys International Centre for Digital Content, a centre of excellence for the research and commercial exploitation of digital content. It includes sales figures and market share trends and explains the iPhone as a platform which offers developers the incentive to innovate. 
Its intended to offer a guide to the iPhone platform; the basics for busy business owners, strategists, technologists and developers who know that iPhone is an important opportunity but perhaps dont have the time to find out all the information themselves says report Author Katie Lips.
The free, 40-page report is UK-focused, but suitable for an international audience, the company says. The report offers an overview of the space for iPhone newcomers and useful guidance for those wishing to move into iPhone application development. It includes details of iPhone-related events, news, development tools and training and iPhone developers themselves. It also includes information on iPhone advertising and App Store sales.
The Amazing iPhone report is accompanied by an additional report, The Making of Coffee Buzz App, a developers story of the making of an iPhone app which offers a detailed insight into the iPhone application design and development process.
The report is available in PDF format to download for free here. It is licensed under a Creative Commons Some Rights Reserved licence.