Republic Launches Facebook Store

The fashion retailer, Republic, has appointed One iota to manage a Facebook store on its ‘Fan’ page. Republic is also expanding its Facebook Deals service to the remainder of its leading stores.

The Facebook store launch comes six months after One iota helped Republic to implement a Facebook Deals service at five of its flagship stores in Manchester, Sheffield, Birmingham, Leeds and London. The promotion tapped into the growing number of consumers who are actively using their phones to find the best deals on the high street.

Initially, the Facebook store will be non-transactional, allowing users to browse and select products within the site. At the point of purchase, customers will be redirected to Republic’s website to complete the transaction.

“The new store is the perfect way to reach young, fashionable, internet-savvy consumers who enjoy spending time on Facebook and sharing content with friends,” says Natalie Primus, head of social media at Republic. “We’ve seen a significant increase in product-based engagement via Facebook. By simply utilising our existing Channel Advisor product feeds, we’ve been able to leverage One iota’s store solution and promotional wall management tools, to post product offers and information to our Fans.”