Just over a year after the completed merger of Research Now and Survey Sampling International (SSI), Research Now SSI has rebranded as Dynata.

The new brand identity is aimed at highlighting the company’s expansion beyond market research to help change data-driven marketing. Dynata’s first-party data all comes from people who opt-in via their participation in surveys and market research.

The company boasts a reach of more than 60m people around the world and aims to provide the data it has on these people to researchers, marketers, and advertisers across the marketing spectrum in order to set new standards of marketing performance.

“Our new name and brand identify signify our ongoing commitment to revitalise data-driven marketing and to be a major player as a provider of first-party data representing the voice of actual individuals to inform B2C and B2B dialog,” said Gary S. Laben, Dynata CEO. “Our new brand is representative of our growth strategy and vision. Just as we have undergone an organisational transformation via our merger, we look to transform marketing in an era requiring trustworthy data and to help our clients achieve better business results.”