Retale, a US provider of mobile-first shopping experiences, has acquired popular shopping list app Out of Milk to deliver on providing ‘mobile products and services that meet shoppers’ needs at every stage of the customer journey’. The terms of the deal have not been disclosed.

Out of Milk is a tool, available on Android, that enables users to create, manage and share shopping lists. The app allows items to be added by typing, scanning barcodes, or voice recognition.

Conversely, Retale is part of the Bonial.com Group – an international network for location-based mobile advertising. Its app features deals, coupons and vouchers from a variety of stores in the US.

“Out of Milk is the top-ranked shopping list app on Android in the US and Canada,” said Christian Gaiser, CEO and founder of Retale. “It has tremendous scale in mobile shopping and addresses a key piece of the in-store customer journey as we, at Retale, strive to be the ultimate mobile shopping companion.

“To deliver value to our users, as well as retail, agency and brand partners, it is critical to target every stage of the customer journey – from product and deal discovery at the top of the funnel to further down, when creating shopping lists in advance of a store visit. Out of Milk reinforces that focus and broadens the mobile capabilities we bring to market.”