Masterclassing Connect

Revised terms led to collapse of Taboola/Outbrain deal

David Murphy

The Taboola/Outbrain deal fell through because Taboola tried to change the terms of the deal, to the extent that the deal was not the one Outbrain had signed up for, according to a person familiar with the matter. 

The source told Mobile Marketing that Taboola’s decision to suspend payments to publishers earlier this year had also come as a shock to Outbrain, which, by contrast, had doubled down on its efforts to sustain its publisher clients during the COVID-19 pandemic. 

The source said that Outbrain believed the original deal would have created value for shareholders and for both companies’ clients, but that that deal turned out to be just a theoretical one, and made the point that both companies had continued to trade as independent competitors while the deal was going through, so it was and remains business as usual, despite the collapse of the deal.