Revolut expands ad offering

Finance app, Revolut, is continuing its ‘super app’ roll out with a push into eCommerce and advertising, as it opens up new ways for brands to advertise in its app. Over the coming months, Revolut will introduce new ad formats, including widgets, banners and carousels, alongside sponsored search listings.

The new advertising solutions come as Revolut appoints Inam Mahmood as Head of Global Lifestyle Solutions, the commercial arm of Lifestyle. In the new role, Mahmood will lead the launch of new advertising on Revolut and grow the eCommerce business, focused on attracting new customer acquisition and engagement for rewards, shopping, and travel accommodation products on Revolut globally.

He brings extensive experience in sales, marketing, and business development to the role, having previously worked at TikTok, as the first commercial hire in EMEA, helping to build and scale its monetisation growth across both advertising and eCommerce.

The new advertising solutions will soon be released in the UK, to be followed by nine additional European markets: Ireland, France, Germany, Spain, Italy, Portugal, Sweden, Romania and Poland, in the coming months.