Global fintech app Revolut has launched its first campaign by creative agency, Anomaly, titled ‘The Future of Money’.

The campaign showcases the innovative product offerings of Revolut and highlights the reasons why the fintech app is the future, compared to traditional banking.

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Directed by Anonymous Content’s Tim Godsal, the campaign has been created by Anomaly, following after a competitive pitch last year, and will feature on TV, OOH, social, print and radio.

Revolut, Head of Growth of the UK, Ireland and Nordics, Nic Casby, said: “We’re delighted to be launching this campaign, showcasing how Revolut is a forward-thinking financial institution and essential for those wanting to get the most from their money.

“As the UK’s leading fintech, we know just how important it is for our customers to have an innovative product that considers all their financial needs, and we look forward to providing the Revolut experience to those who have yet to discover us.”

Anomaly CEO, Camilla Harrisson, added: “Our relationship with money has changed beyond recognition – it’s online, on the move, in-app, in real time and invisible. It’s evolving all the time, and the old banks simply can’t keep up – our modern world needs a modern solution.”