Revolut turns to AR for The Ultra Experience launch

Financial app, Revolut, has launched its ultimate membership plan, Ultra, with an Augmented Reality campaign called ‘The Ultra Experience’. Shoppers passing through Covent Garden in London from now until 23 June can scan the “platinum portal” using their mobile device and unlock a first glimpse of Revolut’s new luxury lifestyle card, Ultra.

Created in collaboration with Sense, the brand experience agency, the portal has been designed to evoke Revolut’s mission of simplifying all things money by delivering world-class travel, unparalleled lifestyle benefits, and next-level investing opportunities.

Visitors will be encouraged to share their AR experience on Instagram using Revolut’s Ultra filter, and tagging @revolutapp for the chance to enjoy a complimentary year of Ultra benefits.

“In response to our customers’ demands, we’re launching this new bespoke membership that we envision as the ultimate travelling and lifestyle companion,” said Tara Massoudi, Revolut General Manager of Premium Products. “Revolut has put together a one-of-a -kind offering, second to none in Europe. The travel benefits are augmented by exclusive brand subscriptions and best-in-class investment products. This unique card and membership plan was ultimately designed for those who enjoy the finer things in life.”