Programmatic Lunch

RGK Mobile strikes operator distribution deal with Lazar Angelov Academy

David Murphy

RGK Mobile, which provides digital content subscription and mobile payment aggregation services, has announced an exclusive agreement with Lazar Angelov to distribute the online personal trainer, body builder, and social media star’s Lazar Angelov Academy to mobile operators. In addition to managing distribution, RGK Mobile will provide 24/7 subscriber support for Angelov’s users.

The Academy, located at Lazarsacademy.com, is a premium, paid service offering personalized training routines and nutritional guidance, along with motivational videos. The mobile version is adapted for the small screen.

RGK will promote the service for the operator via display ads and text messages targeted to relevant customers, based on the information the operator holds on them. RGK will also maintain the service and support the operator's subscribers.

The subscriber is billed directly from their phone bill. After signing up, subscribers can access the service through their browser and only need to log in once, with a link and credentials provided by RGK. The operator takes a revenue share from the subscription.

Bulgarian-born Angelov, who played professional basketball in Bulgaria earlier in his career, is known for his bodybuilder’s physique and strong presence on social media, with more than 14m Facebook fans and 5.5m Instagram followers.

The RGK Mobile platform offers convenient payment options for Angelov’s mobile subscribers. On the operator side, billing is simplified by integrating the operator’s billing system with RGK Mobile’s aggregated payment services. Operators have only to collect subscription fees, while their subscribers can sign up for Angelov’s content with one click.