Ricoh Innovations has launched its Ocutag mobile visual search API, which can be used to add image recognition functionality to apps.

Ocutag is used to link a static image, when captured with a devices camera, to digital content put together using an online tool. Its based on the proprietary Ricoh Visual Search technology, which holds over ninety patents, granted or pending.

Indian media company Disney UTV is the first company to use the technology, integrating Ocutag into its UTV Stars app. A feature called Snap Search enables users to photograph a Bollywood movie poster in order to access content including movie trailers, behind-the-scenes videos, and images.

“With the UTV Stars App, our focus was to provide an engaging and immersive Bollywood experience,” said Sameer Pitalwalla, video & celebrity director at Disney UTV. “The Ocutag platform helps us deliver just that with the innovative experience of direct access content of their favourite movies at their fingertips with a simple click of a movie’s poster and associated media.”

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