Rileys Selects Million-2-1

Snooker and Pool Club chain Rileys has signed a deal with interactive mobile phone services provider Million-2-1 that will see Million-2-1 handle Rileys mobile marketing campaigns, and offering mobile and online casino gaming to Rileys customers.
Million-2-1s mobile service offers Rileys customers the chance to play titles including Elvis, Top 20 and Hi-5, with more to follow in the future. Million-2-1 will also handle Rileys mobile marketing activity, which includes exclusive prize draws, competitions, and messaging to inform customers of special offers at their local Rileys club.
Rileys realise the importance of the mobile market and this agreement allows us to reach our customers using a fresh and innovative platform, says Rileys Operations and Commercial Director, Peter Hooker.

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