RIM Opens Up Direct-to-Carrier Billing

RIM is now offering carrier billing to Blackberry users on more than 50 mobile networks in 170 markets so they can choose from 100,000 App World apps or other digital goods and charge it to their mobile bill.

Developers and content providers can also charge for in-app purchases, one-off payments or subscription-based purchases through the integration of carrier billing and the BlackBerry Payment Service.

BlackBerry says that an average of 75 per cent of gross sales through its App World go through carriers. Average carrier revenues derived from apps increased between 100 and 300 per cent after launch, the company said.

Ray Anderson, CEO of Bango, which provides the platform to enable charge-to-bill payments, said:  “We’ve seen smartphone users rely increasingly on the ability to charge the costs of digital goods to their carrier bill, and with RIM, we’re providing them with a frictionless payment experience.”