Mondelez’s Ritz brand has launched a multichannel campaign positioning the snack as a delicious cracker, fit for any hosting occasion all year round. Created in partnership with global agency of record, VCCP, the campaign will run across TV, social and out of home (OOH), with a parallel PR Campaign, until 7 November.

The hero film depicts a family who are caught off guard when their guests arrive a bit too early. The ringing of their doorbell kicks off a cleaning frenzy as toys are hidden down the back of the sofa and dad throws a bag of rubbish that lands perfectly in the front garden dustbin, behind the patiently waiting guests. The film closes out with the voiceover saying “Ritz. Ready when you aren’t” as the camera pans to the packet of Ritz which is ready to entertain, while the family are still catching their breath. 

Aimed at young families and millennials, the campaign plays on the hilarity of the often chaotic lead-up to guests arriving – tapping in to the idea that while it’s great to have visitors, we all feel a little bit of pressure in the moments before the guests arrive.  

Bespoke social edits continue the film narrative, but focus on different aspects of the household chaos, showcasing Ritz’s readiness. The OOH executions continue the campaign sentiment, as they reveal the inner monologues of most modern-day entertainers as they navigate challenging and unexpected hosting scenarios.

“So many of us put pressure on ourselves in the run up to hosting guests, especially when welcoming friends and family into our homes,” said Declan Duggan, Marketing Manager, Healthy Biscuits at Mondelez. “Ritz is the easy, versatile and crowd pleasing snack that helps you welcome people into your home when you may not feel ready, which no one ever does! While we know Ritz is a much-loved cracker during the festive season, this simple truth is universal and we wanted to show how Ritz can be enjoyed throughout the year.”